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Fleet Week NYC 2017 -- Aboard LHD-3 the USS Kearsarge
A Communications Lesson At Sea...
The US Navy and Social Media / PR Best Practices
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Fleet Week NYC 2017 -- Aboard LHD-3 the USS Kearsarge

Proud Trustworthy Bold– those are the words that make up the motto of the USS Kearsarge (LHD-3), one of the US Navy’s Wasp-class amphibious assault ships.

LHD-3 was my “home” for most of one amazing morning, at the invitation of the US Navy to join a variety of VIPs to experience the New York City Fleet Week processional parade from the waters off Long Island, into New York Harbor and all the way to docking on Manhattan’s West Side on the Hudson River.

I was with the men and women crew of the USS Kearsarge for about seven hours.

A Communications Lesson At Sea...

When I learned I would spend 24 hours aboard one of America’s most powerful warships and biggest representative of democracy and peace, I expected to learn some powerful lessons.  About leadership, service to country, citizenship, and international relations.

What I didn’t expect was a lesson in “old school” communications.  You know, the face-to-face kind – actual, real, interpersonal kind.  Meeting new people, sharing experiences, shaking hands, looking strangers in the eye.   You might ask:  huh?

The US Navy and Social Media / PR Best Practices

You might ask:  What does the US Navy aircraft carrier USS Carl Vinson have to do with public relations and social media?   Well, I'm going to tell you...

Next week, I'm joining a group of social media experts to spend 24 hours on CVN-70, one of America's nuclear-powered aircraft carriers, as part of the Navy'sDistinguished Visitors Program.   The Navy will tell you that the DV Program is a great way to expose people to the Navy's mission and its amazing team, and that it has been bringing visitors to Navy ships for years.

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